Dealing with Neighbourhood Competition? Here’s How to Stand Out When Selling Your Home

July was a record-breaking month in terms of sales activity in many major markets. As we move our way through the COVID-19 pandemic, real estate markets continue to pick up speed. In most markets, you can expect there to be some competition for buyers within your city. However, when the competition is with homes in your own neighbourhood, you must be a little more strategic to stand out in the crowd. Here’s how:

Note the areas where you’re different

If a potential buyer is looking in your neighbourhood, they already like the location! The question they are asking themselves is “should I buy this home, or that home?”. Use your home description to highlight the areas where you are different, like a finished basement, large lot, no carpet, fireplace feature, etc. Ask yourself what makes your home unique in your neighbourhood and have your Purplebricks REALTOR® include those points in your online home description.

Price your home right

When listing your home, you will be in direct competition with your neighbours. Potential buyers will compare your home based on value provided for the amount paid. Trust a Purplebricks REALTOR® to do the legwork for you and compare homes in your neighbourhood to determine the right price to get you top dollar.

Keep your home “show ready”

Most people make their homes look spotless and clutter free for pictures, but not as many keep their home in the same condition for showings. It can be a lot of work, but having a welcoming home will impress potential buyers, especially if other homes in your neighbourhood are presenting less-than picture-perfect interiors. Here are tips to keep your home show ready with ease.

Be flexible with your showings schedule

We know putting your life on hold to accommodate showings can be frustrating but rescheduling or rejecting showings frequently can slow down the sale of your home. If you go into this journey accepting the inconveniences that come with it, you’ll be less annoyed when it comes to reworking your personal life for a showing.

Ready to stand out in your neighbourhood? A Purplebricks REALTOR® can help.

Your local Purplebricks REALTOR® knows the market and will help you price your home right, in addition to taking stunning, HDR photos and writing a captivating listing description for your home. If you’re ready to list your home with Purplebricks, call 1-855-999-9740 for more information or get more information here.

On December 1, 2021, Purplebricks rebranded to FairSquare Group Realty. Blog articles published before this date were created under the Purplebricks brand but remain the property of FairSquare Group Realty.

In January 2019, ComFree Commonsense Network Brokerage rebranded to Purplebricks.