5 Tips to Set Yourself Up for Winter Selling Success

December 3, 2020

When people envision selling their home, most imagine listing during nice weather. Green grass, a garden out front, sun shining in – you get the picture. But the reality is, many homes are successfully sold in the winter, and there are many reasons why winter is actually a good time to sell.

Like in any season, you need to adapt to your environment to set yourself up for a successful sale. Here are our tips for selling your home in the Canadian winter.

Let There Be Light

With the sun setting early and many days calling for snow or overcast skies, you need to make your home appear bright. How do you do this? Make use of natural and artificial light. Although natural light isn’t abundant in the winter, we are still occasionally blessed with bright days. Open your curtains and blinds to let as much natural light in as possible. As for artificial light, utilize your ceiling lights and lamps to create a cozy ambiance on darker days, and replace dim bulbs with bright ones. No one wants to be greeted by a dark home.

Adding flowers for your winter home sale: side table with a miniature pine, a bouquet of white flowers, and pine cones.

Add Some Plants

Winter is generally a dreary time of year. Breathe new life into your home by adding some plants and flowers in the key rooms, like the kitchen, dining room and master bedroom. The hope is when people tour your home, they’ll get a sense of freshness from the greenery. Plus, why not treat yourself to some flowers? You deserve it.

Winter home sale: large century home exterior with snow falling

Don’t Forget About Outside

It may seem that you can leave your outdoor space as is when selling in the winter, but that isn’t the case. Potential purchasers still want to see something eye-catching. At the bare minimum, your driveway and stairs need to be shovelled and salted, and the backyard should be tidy. In other words, those summer toys that didn’t quite make it into the shed in time need to be picked up and stored. To provide a warm welcome, keep the porch light on and add a cold-weather friendly planter at your front door. 

Work Smarter

One word to describe winter is wet. And one word to describe keeping a home in show-ready condition is clean. So, minimize the amount of cleaning you need to do while keeping your home show-ready by ensuring the winter wetness is not being tracked in. There are a few strategies to employ here, including putting out a sign that says, “Please remove your shoes,” providing a boot tray to keep your floors clean, and even offering inexpensive slippers for people to wear while they tour your home. Offering slippers is a great strategy if you have carpet; this will help avoid dirty socks making a mess. 

Warm fireplace with stacked wood and LED lights to make your home sale cozy

Create a Cozy Atmosphere

Ensure your home oozes warmth and comfort inside to counteract the cold weather outside. It doesn’t need to be elaborate: for décor, think strategically placed throw blankets, faux fur pillows, and candles (unlit, of course). Be sure to keep the heat on even while you’re not home so any potential buyer is greeted to a warm home, rather than one that’ll make them want to keep their coat on. For bonus points, set up a coffee and hot chocolate bar with disposable cups for people to warm up with after being outside. 

Need to sell your home this winter? Purplebricks has you covered. Our local REALTORS® use the most current market data to help you set the right price, and with our low fixed fee, we saved Canadian sellers an average of $13,500 last year! And if you’re planning to buy a home, we’re here for you: when you purchase with a dedicated Purplebricks REALTOR®, we’ll give you $2,000 in cash back!* Call 1-855-999-9740 to start your real estate journey today.

** Cash back – How the Home Buying Service cash back works: Purplebricks will share with the buyer the commission it receives from the seller’s agent up to a maximum of $2,000 in cash back. No cash back if the commission received is lower than $5,000. Where available. †Average savings based on a commission of 5% in Ontario and Manitoba and 7%/3% in Alberta, less a buyer agent commission estimated at 2.5% in Ontario and Manitoba and 3.5%/1.5% in Alberta for clients who were represented by Purplebricks during offers and negotiations, taking into account fees paid to Purplebricks and applicable taxes, from January 1, 2019 to December 31, 2019.

On December 1, 2021, Purplebricks rebranded to FairSquare Group Realty. Blog articles published before this date were created under the Purplebricks brand but remain the property of FairSquare Group Realty.

In January 2019, ComFree Commonsense Network Brokerage rebranded to Purplebricks.