Sudbury Opens Its Doors to A New Way Home

SUDBURY, ON, March 15, 2022 - Sudbury is one of the most affordable cities in Ontario for first-time home buyers and with the recent launch of modern real estate brokerage FairSquare Group Realty in the Greater Sudbury area, dedicated REALTORS® and real estate professionals are excited to be part of this growing community, helping the people of Sudbury find their perfect home and providing services that will bring ease and comfort to the real estate process.   

“Affordability is a key factor when it comes to real estate, but we know the journey involves more than looking for the cheapest price,” says Pascal Laflamme, President at FairSquare Group Realty. “That’s why we pair our clients with the right person at each stage of their real estate journey to ensure a customized approach while saving sellers thousands in commission and offering buyers cash back.”

FairSquare’s modern and practical alternative to real estate has seen tremendous success, currently operating in Ontario, Alberta and Manitoba. 2021 stats show:

  • FairSquare Group Realty sold 1 home every 3 hours last year1 
  • FairSquare Group Realty saved Canadian home sellers an average of $13,500 in commission last year2
  • FairSquare Group Realty gave Canadian home buyers $1.72 million in cash back last year3

Saving money is key while collaborative approach gains momentum

A recent survey4 commissioned by FairSquare found 63% of Ontarians believe saving money is the most important aspect of a real estate transaction. 

The survey also showed over one-third (38%) of Ontarians are interested in working with a brokerage that offers many experts throughout the real estate process versus working with one agent.

“Though there has been a rise in real estate prices across the country during the pandemic, the price of homes in Sudbury is below the provincial average, making this city much more affordable than other markets in Ontario,” says Chris Ladouceur, Executive Vice President and General Manager at FairSquare Group Realty. “With the opportunity to save our clients' money while providing support from dedicated real estate professionals, we know our modern, customer-centric approach to real estate will profoundly support the housing market in Sudbury.”

Desjardins Group, Canada's leading financial cooperative, acquired FairSquare in 2020.  

"Buying or selling a home is one of the biggest decisions that consumers will make in their lives,” says Josée Préseault, Regional Vice-President, Sudbury and Northern Ontario at Desjardins Ontario Credit Union. “Through our partnership with FairSquare, we will continue to support Sudburians in their real estate journey, saving them money while offering cutting-edge technology and exceptional services.”

For more information on FairSquare, visit fairsquare.ca

About FairSquare Group Realty  

FairSquare is the real estate brokerage that offers a smart, modern choice for Canadians, putting more people on your side and more money in your pocket. With thousands in commission savings for sellers, cash back for buyers, and the support of REALTORS® and dedicated real estate professionals every step of the way, it’s the new way home. Yours.  

About Desjardins Group 

Desjardins Group is the largest co-operative financial group in North America and the fifth largest co-operative financial group in the world, with assets of $389.3 billion. In 2020 it was ranked as one of the world's Top 100 Employers by Forbes magazine. To meet the diverse needs of its members and clients, Desjardins offers a full range of products and services to individuals and businesses through its extensive distribution network, online platforms and subsidiaries across Canada. Ranked among the world's strongest banks according to The Banker magazine, Desjardins has one of the highest capital ratios and credit ratings in the industry. 

[1] Based on the total number of homes sold by our brokerage nationwide between January 1, 2021 and December 31, 2021. On December 1, 2021, Purplebricks rebranded to FairSquare Group Realty. This statistic was calculated using data collected under the Purplebricks brand. [2] Total savings based on a commission of 5% in Ontario, 4% in Manitoba and 7%/3% in Alberta, less a buyer agent commission estimated at 2.5% in Ontario, 2% in Manitoba and 3.5%/1.5% in Alberta, taking into account fees paid to FairSquare Group Realty and applicable taxes, from January 1, 2021 to December 31, 2021. On December 1, 2021, Purplebricks rebranded to FairSquare Group Realty. This statistic was calculated using data collected under Purplebricks brand. [3] Total cash back given to clients who were represented by FairSquare Group Realty for the purchase of a home between January 1, 2021 and December 31, 2021. On December 1, 2021, Purplebricks rebranded to FairSquare Group Realty. This statistic was calculated using data collected under the Purplebricks brand. [4] An online survey of 1,533 Canadians was completed between January 14-16, 2022, using Leger’s online panel. No margin of error can be associated with a non-probability sample (i.e. a web panel in this case). For comparative purposes, though, a probability sample of 1533 respondents would have a margin of error of ±2.5%, 19 times out of 20.

On December 1, 2021, Purplebricks rebranded to FairSquare Group Realty. Blog articles published before this date were created under the Purplebricks brand but remain the property of FairSquare Group Realty.

In January 2019, ComFree Commonsense Network Brokerage rebranded to Purplebricks.